The founder’s trap
No Strategic Clarity
“I’m stuck in the day-to-day and can’t think long-term.”, “I have not thought about strategic approach”
| Startup Genome
Founder Bottleneck
“The business depends too much on me.”, “I am involved in everything and need time for something else, for other projects”, “All processes are in my head”
| Startup Genome, Forbes
Lack of Scaling Structure
“I have many ideas how to scale but I do not where to start”, “I am not sure if what I am doing is scaling?”
| Tuff
Burnout, Not Leadership
“I do not know how to find a person like me. I do not know how to transfer my role quickly”, “I am exhausted, not empowered”
| Entrepreneur
Are you…
Leading a team but feeling more like a manager of tasks than a visionary CEO?
Confident in your product or service, but less confident in the business model to scale it profitably?
Hiring people, but struggling to delegate meaningful work?
Full of ideas for scaling, but lacking a clear, step-by-step plan?
Stuck working in your business, not on it?
?
?
?
?
?
Our solution
a mentor-led transformation program with focus on four essential capabilities:
- Commercial model structure: offers, margins, delivery, team
- Revenue bottlenecks and leverage points
- KPI design and forecasting
- Building a full commercial scale plan
Targeted behavior
- You’ll bring strategy, systems, and leadership together into a fully integrated growth plan.
- This is your scale blueprint — mapped, validated, and ready to go.
- What systems really are (processes, flows, feedback)
- Spotting hidden systems in your business
- Documenting, mapping, and refining key workflows
Targeted behavior
- You’ll identify the hidden systems in your business, and design smarter ones.
- You’ll learn how to build repeatable processes that reduce chaos and increase control.
- Leadership identity: from doer to CEO
- Team roles, culture, and expectations
- Communication rhythms & decision ownership
- Founder habits and emotional resilience
Targeted behavior
- You’ll step into the leadership role your business actually needs.
- You’ll define how you lead, communicate, and empower your team
- Strategic thinking vs. operational mindset
- Business cycle stages and founder behaviors
- Long-term goal setting and prioritization
Targeted behavior
- You’ll clarify your long-term vision and build a roadmap to reach it.
- You’ll learn how to set priorities, filter noise, and make high-leverage decisions.
Real change. Real results.
What founders say...
Co-founder,
XYZ Company
Founder,
XYZ Company
less chaos, more control
"
clear structure to grow without burnout
"
more confidence in leading
a team
"
"
better decisions and focus on strategy
Meet the Mentors
Maiya believes the biggest obstacle to scaling isn't a lack of information—it's a lack of applicable skills. Frustrated with dry, forgettable business training, she developed our unique skills model. Maiya is the brain behind our learning approach, using memorable frameworks, humour, and even movie scenes to make complex topics like leadership and systems thinking digestible and practical. She turns abstract theory into concrete skills you can use the very next day.
After growing several businesses, Raushan noticed a pattern: passionate founders becoming the primary bottleneck to their own success. She saw brilliant entrepreneurs trapped in daily operations, unable to focus on the vision that inspired them in the first place. She launched GrowthLens to change that. Raushan’s expertise lies in creating the systems and structures that allow founders to delegate effectively, empowering them to stop managing every detail and start leading from the front.
Raushan Irgaliyeva
