Boost your team's performance by levelling up skills & processes
Empowering startups to win big, again and again
Boost your team's performance by levelling up skills & processes
Empowering startups to win big, again and again
What Problems We Solve
For founders, people decisions are the hardes and riskiest part of building and growing a business, yet too often they are made on instinct and intuition.
Scaling stall when culture cracks, leadership pipelines are missing, and investor concerns grow.
Founder misalignment leading to conflicts, unclear roles, and wasted energy.

Messy decisions creating endless debates, weak execution, and founder bottlenecks.
Costly hiring mistakes causing misfits, high turnover, and slow growth.
Selling to enterprises and closing new deals being a longer and fluctuating process

These challenges can’t be solved by gut-feel alone. A data-driven approach—together with a clear understanding of the behavioral potential of founders, team members, and new hires—turns people risks into a strategy for growth.

How We Can Help
We are a management consultancy supporting ambitious startups with precisely that, helping our clients:
65% of high-growth startups fail due to co-founder disagreements or interpersonal conflicts within the founding team. (Noam Wasserman, The Founder’s Dilemmas, Harvard Business Review)
75% of venture-backed startups ultimately fail, reinforcing that even funding alone can’t overcome weak team dynamics. (Harvard Business School, Shikhar Ghosh study)
Over half of startup failures are driven by co-founder conflict. (Medium)
92% of founders say hiring the wrong people is their biggest growth barrier. (First Round Capital’s State of Startups Survey)
A bad mid-level hire costs UK businesses over £132,000 in lost productivity, rehiring, and training. (Recruitment & Employment Confederation, UK)
40% of senior hires fail within 18 months, often due to cultural misfit or lack of behavioral alignment. (Leadership IQ research)
95% of venture capitalists say the founding team is the most important factor in their investment decisions. (Harvard Business Review, “How Do VCs Make Decisions?”)
Companies using data-driven people analytics are 2.5x more likely to improve recruiting and leadership pipelines. (Deloitte Human Capital Trends Report)
Startups with diverse and complementary leadership teams are 70% more likely to capture new markets. (McKinsey & Company, Diversity Wins)
70% of startups fail between years 2–5 due to issues with scaling teams and managing growth. (Startup Genome Report)
23% of founders cite “not having the right team” as a primary reason for failure—ranking just behind “no market need.” (CB Insights, Startup Failure Post-Mortems)
60% of startups fail due to problems within the management team—such as poor leadership or lack of alignment. (Forbes, citing research by Startup Genome)
Startups that use structured HR practices grow 3.5x faster and are 2x less likely to fail. (Stanford Graduate School of Business study on startup scaling)
Solutions
We equip startup teams with actionable insights so they can hire smarter, align better, and scale with confidence. We do that by providing our clients with 4 distinct solutions based on a robust assessment methodology of both potential behaviors and business processes.
Why GrowthLens?
We make the sophisticated people analytics, once reserved only for large enterprises, accessible to the UK's most ambitious startups. We provide the objective data and expert counsel needed to build, scale, and de-risk the most important asset - people.
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