We replace guesswork with data, ensuring your next hire isn't just skilled, but a perfect fit for your culture and future growth. We provide people analytics, once reserved only for large enterprises, accessible to the startups, to make faster, smarter decisions and execute with unrivalled speed.
We equip startup teams with actionable insights so they can hire smarter, align better, and scale with confidence. We do that by providing solutions based on a robust assessment methodology.
65% of high-growth startups fail due to co-founder disagreements or interpersonal conflicts within the founding team. (Noam Wasserman, The Founder’s Dilemmas, Harvard Business Review)
75% of venture-backed startups ultimately fail, reinforcing that even funding alone can’t overcome weak team dynamics. (Harvard Business School, Shikhar Ghosh study)
Over half of startup failures are driven by co-founder conflict. (Medium)
92% of founders say hiring the wrong people is their biggest growth barrier. (First Round Capital’s State of Startups Survey)
A bad mid-level hire costs UK businesses over £132,000 in lost productivity, rehiring, and training. (Recruitment & Employment Confederation, UK)
40% of senior hires fail within 18 months, often due to cultural misfit or lack of behavioral alignment. (Leadership IQ research)
95% of venture capitalists say the founding team is the most important factor in their investment decisions. (Harvard Business Review, “How Do VCs Make Decisions?”)
Companies using data-driven people analytics are 2.5x more likely to improve recruiting and leadership pipelines. (Deloitte Human Capital Trends Report)
Startups with diverse and complementary leadership teams are 70% more likely to capture new markets. (McKinsey & Company, Diversity Wins)
70% of startups fail between years 2–5 due to issues with scaling teams and managing growth. (Startup Genome Report)
23% of founders cite “not having the right team” as a primary reason for failure—ranking just behind “no market need.” (CB Insights, Startup Failure Post-Mortems)
60% of startups fail due to problems within the management team—such as poor leadership or lack of alignment. (Forbes, citing research by Startup Genome)
Startups that use structured HR practices grow 3.5x faster and are 2x less likely to fail. (Stanford Graduate School of Business study on startup scaling)
One Decision. Total Organisational Impact.
Clarity for Founders. Confidence for Your Investors. Performance from Your Team.
Make Critical Decisions with Confidence
For you, as a founder, this means replacing guesswork with objective data. It’s the clarity to make high-stakes hiring choices, resolve co-founder conflicts, and lead with certainty.
Secure Investor Trust & Future Funding
For your investors, this means data-driven approach is proof of a scalable, de-risked system. It’s the evidence that you're building a resilient organisation, not just a product, making you the most compelling investment in the room.
Empower a High-Performing Team
For your team, this means clarity on roles, better leaders, and a culture that values potential. It’s the foundation for autonomy and engagement, allowing your A-Players to do their best work.