Solutions

65% of high-growth startups fail due to co-founder disagreements or interpersonal conflicts within the founding team. (Noam Wasserman, The Founder’s Dilemmas, Harvard Business Review)

75% of venture-backed startups ultimately fail, reinforcing that even funding alone can’t overcome weak team dynamics. (Harvard Business School, Shikhar Ghosh study)

Over half of startup failures are driven by co-founder conflict. (Medium)

92% of founders say hiring the wrong people is their biggest growth barrier. (First Round Capital’s State of Startups Survey)

A bad mid-level hire costs UK businesses over £132,000 in lost productivity, rehiring, and training. (Recruitment & Employment Confederation, UK)

40% of senior hires fail within 18 months, often due to cultural misfit or lack of behavioral alignment. (Leadership IQ research)

95% of venture capitalists say the founding team is the most important factor in their investment decisions. (Harvard Business Review, “How Do VCs Make Decisions?”)

Companies using data-driven people analytics are 2.5x more likely to improve recruiting and leadership pipelines. (Deloitte Human Capital Trends Report)

Startups with diverse and complementary leadership teams are 70% more likely to capture new markets. (McKinsey & Company, Diversity Wins)

70% of startups fail between years 2–5 due to issues with scaling teams and managing growth. (Startup Genome Report)

23% of founders cite “not having the right team” as a primary reason for failure—ranking just behind “no market need.” (CB Insights, Startup Failure Post-Mortems)

60% of startups fail due to problems within the management team—such as poor leadership or lack of alignment. (Forbes, citing research by Startup Genome)

Startups that use structured HR practices grow 3.5x faster and are 2x less likely to fail. (Stanford Graduate School of Business study on startup scaling)

Solutions

We make the sophisticated people analytics, once reserved only for large enterprises, accessible to the most ambitious startups. We provide the objective data and expert counsel needed to build, scale, and de-risk your most important asset.

To succeed in any fast-growing business, professionals must make sound decisions, communicate effectively, lead with clarity, and maintain resilience under pressure. Our approach to assessing and developing talent is built on this essential premise.

To truly drive growth and effectiveness, organizations need to look beyond results and evaluate the core skills and behaviors that enable performance to scale. The GrowthLens Competency Model provide a complete view of how individuals think, interact, manage, and respond in demanding environments—directly shaping both team effectiveness and business success.

This framework captures the behavioral foundations of performance. By applying it, we help organizations not only identify strengths and close skill gaps, but also unlock the leadership capacity, team effectiveness, and resilience needed to drive growth and scale their business with confidence.

Build Your Core Team
that will win the market

• Predictive Hiring Report

• Leadership & Team Reports

• Founders Alignment Report

Attract A-Player Talent

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Decode Team Motivation
into high-performance engine

• Individual Report

• Team Report

• Detailed Team Report

Sync the Core Team

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Scale Your Culture
to make it an unfair advantage

• Engagement Report

• Burn out Report

• AI Readiness Report

Succeed with Certainty

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Build Your Core Team

Success is built on more than a great idea;
it's built on the right people.
This suite of services provides the data-driven blueprint to construct a winning team.

Predictive Hiring
Report

Hire A-player Talent,
backed by objective &
scientific data

• Completion of a validated psychometric assessment

• A detailed report on role-critical competencies

• An optional one-to-one consultation with our experts

Starting from £150
per report

Book now

Leadership & Team
Report

Align team's strengths
to build a high-performing organisation

• Completion of individual psychometric assessments by your team members

• A detailed team dynamics report highlighting collective strengths and gaps

• An optional expert consultation to enhance team synergy and effectiveness

Starting from £150
per person

Book now

Founders Alignment Report

Transform co-founder dynamics into your greatest strategic advantage

• In-depth psychometric assessments for each founder

• A detailed report on leadership styles, and decision-making dynamics

• An optional facilitated session to forge a unified path forward

Starting from £150
per person

Book now

Decode Team Motivation

Your team's collective motivation is the fuel for your startup's growth engine. This suite of services provides the data-driven blueprint to align everyone towards a single, unified mission.

Individual
Report

Discover what truly drives Talent to achieve peak performance

• Completion of a validated motivation assessment

• A detailed report detailing your unique motivational drivers

• An optional one-to-one consultation with our experts

Starting from £150
per report

Book now

Team
Report

Map your team's motivation to build an unified & unstoppable force

• Completion of individual motivation assessments by your team members

• A detailed team report mapping key motivational levers for performance

• An optional strategy session to enhance team synergy and effectiveness

Starting from £150
per person

Book now

Detailed Team
Report

Decode your team's motivational DNA into a high-performance growth engine

• In-depth motivation assessments for your core team

• A detailed report of your team's motivational landscape

• An optional facilitated session to align your team and forge a unified strategy

Starting from £150
per person

Book now

Scale Your Culture

As you scale, your culture is what determines whether you accelerate or break. This suite of services provides the data-driven diagnostics to transform your culture from an afterthought into a high-performance operating system.